THE Punt has always had a soft spot for Richard Branson. It is a sort of guilty pleasure.
The man is clearly something of a chancer with an ego to boot but he is full of zest and still knows a good deal when he sees one.
It was classic Branson – boastful but also fun. Unlike many businessmen who develop a taste for the good life, Branson never seems to have lost his ability to make money as well as headlines.
That's why the Punt cheered following the news that Branson is set to top up his bank account with another $316m following the agreed takeover of Virgin Media by John Malone's Liberty Global for $16bn.
Like all good generals, Branson spreads the cash around. The head of Virgin Media since 2008, Neil Berkett, is set to net around $85m under the deal.
That's always a good thing at a time when television seems to become more boring by the day.