Business World

Thursday 21 August 2014

Aniston linked to Coke's 'smart' move

Published 24/05/2014 | 02:30

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Coca-Cola is expected to launch a new product – "glaceau smartwater" – in Britain, aimed at the country's £1.4bn (€1.72bn) bottled water market, a decade after its Dasani brand failed in the region.

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Coca-Cola GB will spend £3bn to promote the launch in August. Jon Woods, general manager of Coca-Cola GB & Ireland, said it had learnt from the experience with Dasani, which was made from purified tap water yet sold at a then-premium price of 95p. Reports suggest Jennifer Aniston could promote the product launch.

Irish Independent

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