Business World

Monday 26 September 2016

Ailing McDonald's tests bigger and mini-Macs to revive its business

Published 20/04/2016 | 06:53

McDonald's is trying out bigger and smaller-size Big Macs
McDonald's is trying out bigger and smaller-size Big Macs

McDonald's is testing bigger and smaller versions of its Big Mac as the world's largest hamburger chain pushes to revive its business.

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The company says it is testing a Grand Mac and Mac Jr in the central Ohio and Dallas areas and will see how they do before deciding on a national roll-out.

The Grand Mac is made with two one sixth of a pound beef patties, which may be a way for the company to make its famous burger more substantial as burger competitors have made the regular Big Mac seem skimpy to some. It will sell for 4.89 dollars (£3.40).

The Mac Jr is basically a single-layer Big Mac and McDonald's says it is "easier to eat on the go". That will sell for between 2.39 and 2.59 dollars (£1.70-£1.80)

McDonald's has been fighting to turn around its business after seeing customer visits decline in recent years. The company, based in Oak Brook, Illinois, has said it needs to move faster to keep up with changing tastes.

Last week McDonald's held its biannual convention with franchisees in Florida to discuss plans to refresh the business.

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