Business

Friday 22 September 2017

Victoria Beckham trademarks name of five-year-old daughter Harper

David Beckham holds Harper as he talks to Vogue’s Anna Wintour before one of Victoria’s shows last year Picture: Reuters
David Beckham holds Harper as he talks to Vogue’s Anna Wintour before one of Victoria’s shows last year Picture: Reuters
Independent.ie Business Desk

Harper Beckham is only five years old, but her famous mother Victoria already is taking steps to protect her brand.

The former Spice Girl turned high fashion entrepreneur has lodged 'Harper Beckham' with intellectual property authorities in Britain and Europe, protecting the youngster's naming rights on goods from dolls to deodorant.

Harper's name is also reserved for exclusive use in the entertainment industry, should a career in music, television or film await.

The application, filed on December 22, states Victoria as holder of the rights as parent and guardian.

Victoria Beckham and daughter Harper
Victoria Beckham and daughter Harper

Apparently missing from the trademark when it is officially registered will be Harper's unusual middle name, Seven.

World famous couple David and Victoria preside over 'Brand Beckham', a family empire that some experts estimate to be worth hundreds of millions of euro.

The names of Harper's older siblings Cruz (12), Romeo (14) and Brooklyn (18) were also registered on the same day.

Irish Independent

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