Sunday 25 September 2016

The Punt: Bespoke fulfilment all the rage

Published 06/07/2015 | 02:30

Moocall sends a text to a farmer's phone when a cow is calving
Moocall sends a text to a farmer's phone when a cow is calving

A rather puzzling press release landed in the Punt's inbox last week. It was from a company called Moocall, whose product sends a text to a farmer's phone when a cow is calving.

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Moocall is an interesting company. Michael Smurfit put money into it, and Sharon Smurfit was on the board until recently.

But perhaps the biggest milestone in the company's history has now been reached. It's hired a "bespoke fulfilment partner" in the form of M50 Webstore.

"Moocall...needed to find a fulfilment partner that could not only centrally manage product distribution but also individually configure each product to the purchasing farmer's phone. The M50 Webstore was selected by Moocall for its flexible, bespoke approach to fulfilment," the press release reads in a language that appears to be English.

The Punt scratched its head - what on earth was a bespoke fulfilment partner? Perhaps the attached quote from founder Niall Austin could illuminate things.

"The (M50 Webstore) team is highly experienced in a full range of outsourced processes and, most importantly, can adapt to meet Moocall's bespoke fulfilment requirements," Austin said.

No joy there then. Would any reader like to help the Punt understand? Answers on a postcard please.

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