Tesco under pressure from Dunnes as SuperValu remains Ireland's top grocer
Published 02/08/2016 | 11:25
SuperValu has retained its position as the country's biggest grocery retailer, with Dunnes Stores continuing to put pressure on Tesco for the number two spot, according to new data this morning from research group Kantar Worldpanel.
The survey also shows that the Euro 2016 championship boosted grocery sales here by 3.3pc as fans stocked up on booze, soft drinks and snacks.
SuperValu, the brand owned by Cork’s Musgrave Group, had a 22.5pc share of Ireland’s multi-billion euro grocery market in the 12 weeks ended July 17.
That was ahead of the 21.9pc share held by Tesco, and the 21.3pc share that Dunnes Stores has.
Both SuperValu and Dunnes Stores enjoyed a boost to the value of their sales in the latest period, but Tesco’s declined.
Lidl has an 11.9pc share of the market, while Aldi has 11.2pc. The value of sales at Lidl rose 4.5pc in the latest period, compared to a 3.7pc rise at Aldi.
“Ireland’s involvement in the Euro 2016 certainly looks to have had a positive impact for the major supermarkets,” said Kantar Worldpanel director David Berry. “Alcohol sales over the past 12 weeks are 11pc higher than the same time last year, as consumers stocked up more often and bought more each time they shopped,” he said. “Soft drinks, confectionery, crisps and snacks all also saw positive sales growth as football fans made the most of the opportunity to treat themselves.”