YouTube adds movies on demand
Published 27/08/2010 | 14:41
Video service YouTube is adding more than 400 full-length films and starting a new movie category that it ‘hopes will grow in time’
More than 400 movies will be available on YouTube for viewers to watch in full for free, the website has announced.
Titles on youtube.com/movies will include a range that “brings together a library of film ranging from past mainstream hits to cult classics and beyond, and YouTube hopes the Movies section will grow in time”, the company said.
YouTube has also announced a new partnership with www.blinkbox.com, the British online film and TV aggregator.
The site will be making 165 films available as part of the new Movies section, with titles including The Addiction, which was nominated for Best Film at the Berlin International Film Festival, Dark Side Of The Sun, starring Brad Pitt and Death Train, starring Pierce Brosnan.
Other films available will include Cathy Come Home, the film that led to the founding of homelessness charity Shelter, Bollywood hits.
Donagh O’Malley, YouTube’s Head of Video Partnerships, said: “This is one of many efforts to ensure that people can find all the different kinds of video they want to see, from bedroom vlogs and citizen journalism reports to full-length films and TV shows. This is a first step.”
YouTube hopes that the move will complement is catch-up TV site, www.youtube.com/shows, which includes full length programmes from Channel 4 and Five, such as Peep Show, The Inbetweeners, and Fifth Gear.