Young people 'bored' with social media like Facebook
New research suggests one in four young people is 'bored' with 'superficial' social media, but more than a third are more enthusiastic than ever.
A key group of young users of Facebook, Twitter and YouTube users are using the site less and less, according to new research. One in four 18-29 year-olds told Gartner that their use of social media had declined since they signed up, with many citing boredom as their reason for the decline.
By contrast, other consumers, however, reported that their enthusiasm was unabated, as 37 per cent claimed that they were actually using social media more than they had been in the past.
In all cases, however, researchers found that “despite the strong media focus on the phenomenon of social media, our respondents did not interact more than once a month (on average) with their favourite site”.
Of those using the sites less, common reasons also included the “superficiality” of friendships online, as well as concerns about digital privacy.
The Gartner research also revealed that most users of all social media were “passive”, with looking at other users photographs the most popular occupation. Facebook is the largest repository of digital photographs in the world, and Google owns its key rival Picasa.
Most users, according to the research, had slightly under 100 online friends, which is a lower figure than has previously been reported in other research.
Paul Fifield, chief executive of digital marketing firm Ceros, said that “If consumers are presented with content that they’ve already seen before, they’ll quickly lose interest”.