Business Technology

Friday 22 August 2014

Yahoo to block Facebook and Google accounts

Rhiannon Williams

Published 05/03/2014 | 19:28

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Yahoo! President and CEO Marissa Mayer. Photo: Ethan Miller/Getty Images
Yahoo! President and CEO Marissa Mayer. Photo: Ethan Miller/Getty Images

Users hoping to sign into Flickr and other Yahoo services with their Facebook or Google accounts will not be able to do so for much longer, and will be asked to create a Yahoo ID, the company said.

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The move is the latest change CEO Marossaa Meyer has made to the company's operations, and is part of an effort to "continually improve the user experience", allowing Yahoo to offer the best personalised experience to everyone".

Facebook and Google sign in buttons will eventually be removed from all Yahoo sites, according to a Yahoo spokeswoman.

The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick'Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo's Tourney Pick'Em sign-in process was first reported by the technology blog Betanews.

In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.

The change to the Tourney Pick'Em sign-in process began on Monday, the Yahoo spokeswoman said, noting that users could still access other services with Google or Facebook IDs.

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