World of Warcraft losing players
Published 10/08/2011 | 13:35
World of Warcraft, the massively-multiplayer online roleplaying game (MMORPG), lost around 300,000 players in the second quarter of the year.
Activision Blizzard said during a recent call with analysts that the number of subscribers had fallen for the second consecutive quarter.
The game still has more than 11 million players, though almost a million players have stopped playing in the last nine months.
Mike Morhaime, the chief executive of Blizzard, said that the fall in numbers was partly seasonal and partly because many players were now good enough to complete new content quickly, reducing their playing time.
He said that a new content update would tempt many players back to the game later this year.
Launched in 2004, World of Warcraft has long been the most popular MMORPG. Last month, Activision Blizzard changed the way the game works to make it free for new players up to level 20 of the game. Previously, new players were given a 14-day trial period.
The company also announced a new patch for the game last month. Called Rage of the Firelands, the new patch added new quests for players to complete and tweaked the game’s user interface.