Monday 25 September 2017

Working the social media empire avenue

PAUL O'MAHONY

EMPIRE Avenue is most likely a social network that you are (for now) unfamiliar with. It is quite different to Facebook, Twitter and the rest -- but is a very useful way to find a more targeted business audience for your company.

It is, in essence, a social stock market where individuals and companies invest in one another using 'eaves' as the currency. Here is how you can get involved.

Connect all of your social networks to Empire Avenue to maximise the value of your account. Empire Avenue is an excellent measure of the level of engagement your business has across social networks.

Invest in companies that are or have your ideal clients as well as any company that invests in you.

Ensure your bio includes a description of what your company does and add your website link.

Create and complete 'missions' to increase engagement, to drive traffic to your websites and your other social networks.

You can also use the 'expand' feature to invite your current connections of other networks to get on board and provide the opportunity to engage in a higher quality of interaction. One warning about this network: it is highly addictive!

Paul O'Mahony co-founded SocialMediaFrontiers.com. You can reach him on www.facebook.com/ SocialMediaFrontiers or at www.twitter.com/paulatsmf

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