Thursday 17 August 2017

Facebook: 'Icebucket Challenge' tipping point for emotional visual stimulus

A woman uses her phone at the Facebook stand during the three day Web Summit: Niall Carson/PA Wire
A woman uses her phone at the Facebook stand during the three day Web Summit: Niall Carson/PA Wire
Nicola Anderson

Nicola Anderson

VISUAL is the new text according to Nicola Mendelsohn of Facebook - who said that people emotionally react to visual stimuli better.

She said the Icebucket challenge was a tipping point for user video on Facebook.

People are consuming more data than ever before, spending 43 minutes of every day of using Facebook, Instagram and messenger.

Asked about the issue of data protection and privacy, Mendelsohn, who is VP EMEA of Facebook, said "user safety and privacy are the most important thing to us".

"You are in control of your data - it's all in the hands of you," she insisted.

Meanwhile Facebook have now launched a new business product designed to help companies forge new connects and keep in touch.

Mendelsohn revealed that it arose from Facebook's own way of doing business - on Facebook.

"It's much more efficient and makes you much more agile," she said, given that most people have their smartphones in the palm of their hands all the time.

However she acknowledged that some business people may not be comfortable having personal information on the Facebook page they are using for business reasons. Therefore this new product will not have this element and will be purely for business.

Mendelsohn ended by saying they were looking for new clients to sign up.

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