Virgin Atlantic launches Google Glass pilot scheme for staff
Published 11/02/2014 | 09:56
Virgin Atlantic is set to launch a Google Glass and wearable technology pilot amongst its Upper Class staff to improve customer service.
Concierge staff in the airline’s Upper Class Wing will be using Google Glass and other wearable technology as part of a six week pilot scheme in an industry first.
Staff will use the Glass google to update passengers on their latest flight information, weather and local events at their destination and translate any foreign language information.
In the future, the technology could also tell airline staff their passengers’ dietary and refreshment preferences.
The company will also test iBeacon with its Upper Class passengers at Heathrow, a new low-powered Bluetooth transmitter that can notify nearby iOS Apple devices of nearby services, discounts and updates on their flight boarding schedules.
Virgin Atlantic has a history of technological innovation, becoming the first airline to allow mobile connectivity and SMS texting on board in 2011. 3G is now available on all 10 of Virgin Atlantic’s A330 aircraft and wifi is currently being trialled on three of these. All 16 of Virgin Atlantic’s 787s will have the latest 4G technology available on board.
Dave Bulman Director of IT, Virgin Atlantic, said: “While it’s fantastic that more people can now fly than ever before, the fact that air travel has become so accessible has led to some of the sheen being lost for many passengers.
"By being the first in the industry to test how Google Glass and other wearable technology can improve customer experience, we are upholding Virgin Atlantic’s long tradition of shaking things up and putting innovation at the heart of the flying experience."