VIDEO: Queues form as PlayStation 4 goes on sale in US
Queues formed in New York overnight as gamers waited to get their hands on the new console.
Sony is describing the PlayStation 4 (PS4) console - its first update in seven years - as a great experience from an entertainment and a social perspective.
"The PS4 is a completely new way of playing games. I think you start with the graphics being absolutely theatrical, in many ways like you'd see in movie theatres and some of the best CG action films, but it's really kind of the social experiences that make the PlayStation 4 as special as it is," said John Koller, PlayStation's Vice-President of Marketing.
Sony expects to sell five million units of the PlayStation 4 by the end of its fiscal year in March.
The PlayStation 3, in comparison, sold 3.5 million units in that time period seven years ago.
The PS4 will be in direct competition with Microsoft's new Xbox One which goes on sale next week.
Customers queuing up outside the store overnight had great expectations of the PS4.
"I'm just so ecstatic to see the next gen (next generation). I'm so ecstatic to see the next game, the next game process," said one prospective buyer.
"I'm more of an X-Box guy with the 360, but the new next gen (generation) I want to go for the PlayStation 4 because the reviews are crazy, the graphics look good," said another gamer.