Business Technology

Friday 22 September 2017

Use Snapchat? You could soon be getting paid for your snaps

Evan Spiegel
Evan Spiegel
Michael Cogley

Michael Cogley

Messaging app Snapchat could look to paying its users for their snaps as a method to keep them loyal and using the app into the future.

According to patents filed by the five-year old company, brands would pay users for their content to include them inside of their own sponsored stories.

It's based on a revenue-sharing model that would see its users receive some money from different companies that advertise on the platform.

In the patent filing, which was filed in 2014, the company gives the example of Coca Cola. If Coke uses someone's photograph in their sponsored gallery they will receive either compensation on a per view, flat fee, or revenue share basis.

The patent was first reported on by The Los Angeles Times.

While tech companies file patents all the time it does give some insight into how forward the company is thinking in order to keep growing its user base and ensuring it has a sufficiently strong revenue model as it looks to learn from Twitter's issues.

Online Editors

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