UPC to enter mobile phone market next year following deal with Three
TV/BROADBAND provider UPC is to enter the Irish mobile market next year following a deal with Three.
UPC has signed a Mobile Virtual Network Operator (MVNO) deal with Three, following the approval of the acquisition of Telefonica's O2 Ireland's business earlier this week.
Commenting at today's announcement at UPC's HQ in Dublin, Magnus Ternsjo, chief executive of UPC Ireland said: "This is a strategic and exciting agreement which gives UPC the opportunity to provide another extraordinary product to consumers with the launch of mobile and to become a fully-fledged quad-play services provider.
"Our parent company Liberty Global is in the process of launching mobile services in a number of countries across Europe, and we are delighted to strike a deal that allows us to make this step in Ireland as well."
Robert Finnegan, Three Ireland chief executive added that the move will help drive competition by facilitating new entrants into the market, such as UPC.
"Three’s planned investment to develop a state-of-the art 4G network will benefit customers of Three and O2 as well as these new entrants.”