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Sunday 21 September 2014

Twitter to launch mobile advertising product for apps

Published 28/03/2014 | 09:57

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Men are silhouetted against a video screen with an Twitter logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA - Tags: BUSINESS TELECOMS)
Men are silhouetted against a video screen with an Twitter logo

Twitter Inc plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software, Bloomberg reported citing people familiar with the matter.

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The format will lead users to the advertiser's page in a mobile app store where they can download the software, Bloomberg said.

There had been speculation that Twitter and other internet firms would try their hand at this sort of marketing, which has proven lucrative for Facebook.

Twitter expects the app-install advertisements to attract advertisers in the e-commerce and gaming industries, according to Bloomberg.

Twitter representatives were not immediately available to comment.

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