Business Technology

Friday 19 September 2014

Twitter launches photo tagging feature

Matthew Sparkes

Published 27/03/2014 | 13:52

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Men are silhouetted against a video screen with an Twitter logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA - Tags: BUSINESS TELECOMS)
Men are silhouetted against a video screen with an Twitter logo

Twitter has introduced a new photograph tagging feature that borrows from Facebook and points to the company's desire to "move the scaffolding into the background”

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Twitter users will be able to tag people in their photos without eating into the 140 character tweet limit

The company has introduced new features which borrow concepts from more complex social networks such as Facebook, the first step in the company's plan to "move the scaffolding into the background”.

Users can now "tag" up to ten people in each photo and each of those users will receive a notification that they have been associated with the image. But these tags will be stored behind the scenes and not eat into the 140 characters allowed for that tweet.

Previously Twitter has stuck to a very simple architecture where any link or @mention - a way of referring to another user that alerts them to the message - are stored in plain text as part of the tweet itself.

The new strategy chimes with comments made last week by Vivian Schiller, head of news at Twitter, to the Newspaper Association of America’s mediaXchange conference, where she said that hashtags and @ replies were “arcane”.

She added at the time that the company was “working on moving the scaffolding of Twitter into the background”. It is thought that the same mechanism which allows tagging in photographs could eventually replace @mentions in all tweets

Twitter has also announced the ability to include more than one photo in each tweet, up to a maximum of four. These are combined automatically to create a montage.

These new features began rolling out to iPhone users late last night, so updating to the latest version of the app, 6.3, does not guarantee access. Android and desktop users will begin getting the features “soon”, says Twitter.

 

Whether you’re on iPhone, Android or twitter.com, you can already view tweets that have been created with multiple photos.

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