Business Technology

Tuesday 6 December 2016

TripAdvisor revenue up 29.2 percent on higher click-based advertising

Published 07/05/2015 | 08:12

Visitors at the stand of TripAdvisor during the Madrid's International Tourism Trade Fair
Visitors at the stand of TripAdvisor during the Madrid's International Tourism Trade Fair

Travel review website operator TripAdvisor Inc reported a 29.2pc rise in quarterly revenue as it earned more from click-based advertising and display ads.

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Shares of the company, which owns websites such as tripadvisor.com and oyster.com, rose about 5.8pc to $81.30 in extended trading yesterday.

Revenue from click-based advertising rose 20pc to $249m (€220m) in the first quarter ended March 31 from a year earlier and accounted for 69pc of total revenue, the company said.

TripAdvisor gets fees when users click on advertisements on its websites.

Monthly unique visitors grew 31 percent to 340 million, the company said.

Total revenue rose to $363 million from $281 million, but missed the average analyst estimate of $365 million, according to Thomson Reuters I/B/E/S.

Reuters

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