Business Technology

Wednesday 17 September 2014

Top news site Independent.ie leads the way with record online views

Published 26/08/2014 | 07:50

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Peaches Geldof
Peaches Geldof

Ireland's top news website - Independent.ie - hit half a billion page impressions in the eight months to end August 2014 while it also cemented its key position with 9m unique users in July.

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The site is also benefiting from ongoing investment from its parent Independent News & Media and its digital first and one-newsroom strategy.

“This is an exciting time for Independent.ie and its readers," said Fiona O'Carroll, Independent.ie managing director.

"We want to thank them for helping us to reach this major milestone."

Kim Kardashian arrives at the Teen Choice Awards at the Shrine Auditorium on Sunday, Aug. 10, 2014, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Kim Kardashian. (Photo by Jordan Strauss/Invision/AP)

The most -read stories on the site included the nek-nomination phenomenon and the tragic death of Peaches Geldof.

Second death linked to online drinking game after body of teenager found

Peaches Geldof died from heroin overdose

"In the last 12 months we have doubled our audience and in July alone we recorded 9.1 million unique users."

New data also shows that while readers are consuming the news they are also sharing it in great numbers over social networking platforms.

The figures show that 45pc of readers are accessing content via mobile devices, showing significant year-on-year growth of 200pc. User traffic data also shows that 67pc of those accessing content are from within Ireland.

Ms O’Carroll added: “We are seeing a shift towards readers consuming our top stories via mobile.

"Over 750,000 readers viewed our top story on Nek-nomination in February, with 70pc accessing the story via a mobile device. Human interest stories are topping the list as well, with huge interest in the Peaches Geldof story.”

*The most visited content on Independent.ie this year:

1 Nek-nomination: “Second death linked to online drinking game after body of teenager found”

2 Brad Pitt being lined up to replace Matthew McConaughey in True Detective

3 Heart breaking last letter by trainer’s wife Lucy Stack read out at funeral

4 Maddie McCann “Police took our baby because we gave her Calpol”

5 Peaches Geldof died from heroin overdose

6 Ed Sheeran sang Irish teen to sleep – family of grateful for final moments as her wish is granted

7 Young man 23 dies after reported nek-nomination

8 Leading scientist ejected by audience after trying to crowd surf at classical music concert

9 Ugly scenes on Grafton Street as intoxicated girls cause chaos in shop

10 Kim Kardashian and Kanye West jet into Ireland for their honeymoon

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