ALMOST one in three Irish households are dissatisfied with their broadband service, according to a major new survey.
The poll, conducted among 1,000 people by Coyle Research for Uswitch.ie, found that dissatisfaction is highest in Connacht and Ulster, with just 36pc of households and businesses describing their broadband service as satisfactory.
It also found that Irish broadband speeds are habitually lower than what customers pay for, with almost three-quarters of those who test their home internet speed saying that the service does not match the speeds advertised.
Dublin broadband customers are generally happier than non-urban counterparts, with more than half of Dublin users expressing satisfaction, according to the survey.
Most Dublin communities have access to fibre-speed services from either UPC or Eircom, whereas many non-urban locations are stuck with slower, non-fibre landline services.
Despite dissatisfaction, the survey suggests that Irish people are slow to change provider if they are dissatisfied or do not have sufficient choice.
Less than half of us have ever changed broadband provider, while less than one-in-five people have switched broadband providers in the last 12 months.
The survey shows that pricing is far more important to Irish people than internet speeds when choosing packages.
Of those who have ever changed provider, 43pc said price is the main issue, while only 20pc said that broadband speeds were the reason. A total of 13pc cited monthly data restrictions. Brand reliability or customer service is not an issue for Irish people when it comes to choosing a broadband service, with just 7pc specifying either element as a factor.
Last week, Eircom revealed a major upgrade plan to its eFibre broadband network that will see 42pc of all Irish homes connected to fibre-speed services of over 30Mbs by 2015.
Mobile phone operators are also expected to begin 4G technology by the end of the month.
The Government is currently searching for ways to increase broadband speeds in rural Ireland.