Business Technology

Friday 28 April 2017

There is a James Bond 'Spectre' channel on Snapchat right now

Michael Cogley

Michael Cogley

Sony has added a behind-the-scenes channel for the new James Bond Movie 'Spectre' on Snapchat for 24 hours.

It's only natural to be excited by the upcoming new Bond film. It is all but certain that it will be the Daniel Craig's final time in the role given his recent interviews and there has been widespread debate over Sam Smith's theme song for it.

Snapchat is exploring multiple ways to make money outside of traditional advertising and it seems desirable sponsored content is one way it's committing to with sponsored filters also on the way.

Spectre opens in cinemas today across Ireland and the launch of the channel will only help ramp up the hype machine.

The channel features a mix of pictures and videos of different cast members and producers as well as an interview with director Sam Mendes.

To view the channel simply swipe right while in Snapchat and press the 'Spectre' circle.

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