The phenomenen of Angry Birds - played for 300 million minutes per day
Published 19/10/2011 | 15:19
Angry Birds, the hugely popular mobile phone game, is played by 30 million people every day for a total of 300 million minutes, its creators have revealed.
The simple game, which is made by Rovio, a Finnish company, is played by around 130 million people every month.
The figures were announced by Andrew Stalbow, Rovio’s American chief at the annual Web 2.0 Summit in San Francisco.
The 300 million total minutes clocked up each day represents the equivalent of a single gamer spending more than 570 years playing Angry Birds. The game involves catapulting destructive birds at pigs hidden in a series of fortresses.
Stalbow said that company was now focusing building a “next generation digital entertainment company” and growing the game into a “big entertainment franchise”.
Rovio's new ventures are set to include an Angry Birds cookbook of egg recipes. In Angry Birds, the birds are angry because their eggs have been stolen by the pigs.
Stalbow also confirmed to The Telegraph that the Angry Birds movie is slated for release in 2014, after a series of cartoons have been released.
“We are now working on creating a cartoon series of the games for early next year. They will only be short, between two to three minutes in length – but we are looking at working with a network provider to get them to go out on television as well as online,” he said.
Rovio recently acquired an animation studio in Finland to make the cartoons. However, Stalbow revealed no decisions have been taken as to how or where the movie will be made.
He said the company “had a real shot of growing the business to be a huge entertainment company” and that it would move beyond the Angry Birds game in due course.
The company’s second largest market after the US is now China, where both the game and merchandise such as toys and jumpers are hugely popular.