Sunday 25 September 2016

What is the Amazon Dash Button?

Mark O'Beirne

Published 31/03/2016 | 16:58

Amazon
Amazon

What is the Amazon Dash Button? After announcing new partnerships with more than 100 brands, it's worth exploring what this little button does.

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Amazon today announced that it is adding more than 100 new partners to its Dash range, including Doritos, Red Bull, Star Bucks, and Charmin. While this sounds impressive, there may be uncertainty as to what the Dash Button is and what it does. So let's clear up what Amazon's Dash Button actually is.

The Dash Button is a small electronic device that you can put around your house to order everyday consumer goods like toilet roll, beverages, snacks, nappies, condoms, and much more. You configure each button to order a specific quantity and product via your Amazon account. This means that instead of having to add something to a shopping list as it starts to run low – or running out if you happen to forget – you can order it at the touch of a button. It’s worth noting that you don’t get same-day delivery though, so you’ll still need to plan ahead.

Amazon sells these branded buttons for $4.99 a pop, though you get $4.99 off your first Dash order, so they’re basically free. To be able to get your hands on one and to order through the service, you need to be an Amazon Prime member. So, if that hasn’t rolled out where you are, or you're not a member, don’t expect this kind of convenience just yet.

The Dash Buttons have found their place in many homes. Amazon says that orders via brand-specific Dash Buttons have grown by 75% over the last three months and that an order takes place every minute.

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