Snapchat introduces holiday-themed channel on Discover
Snapchat has added a new channel to Discover, Brit + Co, that will feature holiday-themed baking, crafting, and other projects.
Snapchat Discover has added a channel called Brit + Co that will feature holiday-themed content to provide inspiration for bakers, crafters, and other creative types.
This channel is a limited time offering. It will be available on Snapchat from November 27th to December 3rd, and then from December 18th until December 24th.
There will be a different theme every day and the channel's icon will change to reflect this. Baking, decorating, and other seasonal projects will be covered while this channel is online. The channel will also promote Brit + Co's shop.
Brit + Co has the support of Google who has created 17 ads for the channel. Each ad is based around a query that Google says is more popular this time of year - e.g. "what is a persimmon?" or "how many tablespoons are in a cup?"
The company doesn't have any plans to remain on Snapchat after this experiment, but it's something that may be reconsidered in the future. If all goes well, you can be sure that this is something that the company will reconsider.