Saturday 10 December 2016

OnePlus spent a pretty penny to land product placement in House of Cards

Mark O'Beirne

Published 08/03/2016 | 15:19

OnePlus
OnePlus

OnePlus reportedly splashed the cash to have its products featured in House of Cards season 4, which is now available on Netflix.

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Eagle-eyed viewers watching the latest season of House of Cards may see familiar, if not unexpected, handsets crop up from time to time. OnePlus has reportedly spent a fair amount of money to have its devices used by cast members in House of Cards season 4.

Among the devices on display from time to time are the OnePlus One, OnePlus 2 and OnePlus X, but you'll have to stay sharp to catch some of these appearances. First Lady, Claire Underwood, is spotted using the OnePlus One. Frank Underwood however has stayed true to his BlackBerry device.

According to a Weibo post, OnePlus spent $300,000 to have its devices featured in the most recent House of Cards season.

It seems like a strange outlay of cash considering OnePlus tends to avoid marketing of this sort. In a blog post last July, OnePlus CEO Carl Pei wrote, "We will only spend money on marketing when it really, truly adds value for our fans."

Was this money well spent?

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