Tuesday 24 January 2017

iPhone SE parody skewers Apple hype machine

Daniel Anderson

Published 23/03/2016 | 09:09

iphone se
iphone se

The Apple iPhone SE has only just been announced, which means its definitely time for those parody videos to emerge

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For Apple fans, the reveal of a new product seems to be some kind of religious experience while everyone else looks on wondering what the fuss is all about.

Read more: Apple iOS 9.3 out now - here are its top features

Thankfully, that specific and complex feeling has been captured in a parody ad for the new iPhone SE which nails way Apple sells its products as magical experiences. They're just phones guys!

Yup - this is a phone that is going to feel tiny after years of 5 inch plus handsets, and those comparisons Apple throws up are fairly ridiculous - the SE is a fast phone but what does it matter how it compares to ageing hardware like the 5s. And we seriously doubt anyone is going to be doing significant video editing on a screen that small.

Still the specs of the SE are impressive and it's good to see the company expanding its range to help include people with a preference for smaller handsets. It's just not a life changing event!

The Apple iPhone SE is coming out in Ireland in early April 2016.


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