Friday 9 December 2016

iPhone 6s: Switchers from Android make up big percentage of buyers

Emma Clark

Published 02/12/2015 | 04:49

iPhone 6s
iPhone 6s

People switching away from Android made up a rather significant 26pc of the iPhone 6s' first month sales, according to a report from CIRP.

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Apple won over a significant number of Android users with the release of the iPhone 6s. A new report from Consumer Intelligence Research Partners (CIRP) indicates that 26pc of the handset’s first month sales were to people who switched from Android.

This is the largest percentage of Android switchers ever. They formerly accounted for 12pc of the iPhone 6’s sales and 23pc of iPhone 5s buyers.

Partner and Co-Founder of CIRP, Mike Levin, said “This says a little more about the very hot iPhone 6 and 6 Plus launch, which motivated more iPhone upgrades than in previous years.”

“The share of buyers coming from the Android platform for this launch more resembles the long-term trend in Android and iOS switching,” he added.

The CIRP broke down the percentages of iPhone buyers over the last couple of years. The percentage of those switching from a basic mobile phone has been dwindling, presumably as more people own a smartphone to begin with, while the percentage getting an iPhone as their first phone appears to be holding somewhat steady.

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