Far Cry Primal presents Cavebnb - spend the night in a cave!
Far Cry Primal is promoting itself with a unique competition letting you win a chance to stay in an actual real life cave
Ubisoft definitely has some new folks in their PR department. Following on from a promo for The Division which showed how dirty your banknotes are, they're presenting Cavebnb. Which lets you win a night in an actual cave.
Here's the slick ad.
It's all part of the build up for the release of Far Cry Primal, which takes the series back to prehistory as you try to survive as a cave man. Tame wild beasts, eat all manner of slimey things and keep your group alive in one of the harshest enviroments you can imagine. Minus the guns of course.
This promotion will actually see one lucky sod (!?) winning a night in a cave. There's more info over here but the gist is that you have to tweet why you should get to stay in the cave and include #cavebnb and @farcrygame. One winner will be decided based on originality, fun and creativity in their response and the prize is actually 3 days and 2 nights, including one in a hotel and a day of survival training in the French Pyrénées leading up to your slumber inside a hole in the earth. You get to bring a companion over 18 years of age as well.
If this sounds interesting, you should give it a go. Far Cry Primal is out on the 23rd of February 2016.