Saturday 1 October 2016

Expect to see Uncharted 4 everywhere - it's PlayStation's largest marketing push ever

Mark O'Beirne

Published 28/04/2016 | 11:01

Uncharted 4
Uncharted 4

Uncharted 4 is PlayStation's largest ever software investment. Its marketing plan has been revealed, showcasing that it's going to be everywhere.

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PlayStation is investing heavily in Uncharted 4 with a huge marketing campaign. In fact, it is PlayStation's largest ever software investment.

Ads will be shown on TV; in the cinema ahead of blockbusters like Captain America: Civil War and X-Men: Apocalypse; online on YouTube, social media, and on homepages; on buses; and even pitchside during the UEFA Champions League.

Sony UK also revealed that it has "innovative" in-store marketing planned, which will see Drake "swinging from a real rope." That should be a sight to see.

Uncharted 4 will be released on May 10th, but the marketing drive for one of the PlayStation 4's most anticipated titles is only beginning.

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