EA starting work on Assassin's Creed style game
EA is targeting the action genre in a big way. Jade Raymond, formerly of Ubisoft, is on board to head up an action title from a new studio in Montreal.
EA has acknowledged that it’s not known for developing action titles, but plans to rectify that in the near future.
EA CFO, Blake Jorgensen, said at the UBS Global Technology Conference in San Francisco that the action genre is the largest genre of gaming. He described this as “the Assassin's Creed-style games; more open-world, more single-play versus multiplayer.”
However, EA is setting up a new studio in Montreal and Jade Raymond, who is responsible for the Assassin’s Creed series, is on board. She will be tasked with developing an action game for EA.
EA Studios boss Patrick Soderlund previously mentioned that the action genre appealed to EA. He told IGN, “The strategic direction that we put in motion is to expand our portfolio more into that segment, to see what can we bring to gamers that maybe hasn't been done before."
Raymond could be kept busy in the coming years. She is also set to work with Amy Hennig, the former creative director on the Uncharted series, on a new Star Wars project.
There is no timeline in place for Raymond’s upcoming titles with EA. Perhaps the action title will be left in its early development phase until Star Wars picks up momentum. Regardless, it will be interesting to see how EA takes on, and betters, the likes of Assassin's Creed, Batman, and Grand Theft Auto.