Thursday 8 December 2016

Cookie Monster shows off the power of Apple's Siri

Mark O'Beirne

Published 18/03/2016 | 06:10

Apple
Apple

Cookie Monster is the latest celebrity to link up with Apple, this time demonstrating what Siri, and her new hands-free capabilities, can do for you.

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Sesame Street's Cookie Monster has become the latest celebrity to appear in an Apple commercial.

In the video for the iPhone 6S, Cookie Monster pops on some cookies to bake. He makes use of the hands-free capabilities of Siri to set a timer and then play some music to distract him from the agony of waiting a whole 14 minutes.

Even Jim Croce's "Time in a Bottle" isn't enough to keep his mind occupied, nor are any of the tools at his disposal in his kitchen. Apple's Siri may make it easier to pre-occupy yourself, but it's not going to make time itself move any quicker.

But the main takeaway from the ad is that you can now use Siri without having to press anything. That may be useful if your hands are covered in flour, or indeed, fur.

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