Thursday 19 January 2017

CES 2016 - Huawei targets overtaking Apple or Samsung by 2019

Emma Clark

Published 08/01/2016 | 09:08

CES 2016
CES 2016

Huawei has ambition; it aims to overtake either Apple or Samsung by the end of 2018, which would make it the second largest smartphone manufacturer.

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Huawei has set its sights on Apple and Samsung with CEO Richard Yu taking to the stage at CES this year to say that the brand can overtake one of its competitors by the end of 2018.

The company is currently the third biggest manufacturer in the world, but it has loftier ambitions. Yu said that Huawei is capable of leaping to second after posting a 70% increase in revenue year on year.

Huawei now has a 76% brand awareness, whereby people can recognise the brand they’re looking at, compared to just 3% in 2011. People have even gotten better at saying the company’s name, it seems though Yu didn't comment on that.

The smartphone manufacturer didn’t hold back during its CES conference. It took a swing at Qualcomm by saying that Huawei’s own Kirin chip is cool and fast, a subtle jab at the Snapdragon 810 that struggled with overheating at high power.

Huawei has had Apple and Samsung in its sights for some time now. The target was set in 2013 when Huawei kickstarted a five-year plan. Everything seems to be going according to plan so far. Huawei has a big two years in store if it is to achieve its intended goal.

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