Apple iPhone SE drawing Android users to iOS
Published 30/03/2016 | 08:48
The latest report suggests that Apple's iPhone SE is proving popular with Android users who are set to make the jump to iOS
The Apple iPhone SE is out in selected countries now, and the early reviews for the handset have been overwhelmingly positive. The main difference is that it sports a 4 inch screen, something not seen on an Apple phone since the iPhone 5s in 2013. It's also a little cheaper and comes with some strong specs.
Reports are coming in that the demographic of people picking up the new phone has also changed, with a much larger proportion marking their first smartphone purchase in at least two years, and a surprising amount making the transition from Android.
The data from Slice Intelligence suggests that up to 16 percent of iPhone SE buyers so far are coming from Android handsets and a large number haven't picked up a new phone in years. This will be good news for Apple as they're set to pick up entirely new users after taking a gamble with a smaller form factor iPhone. Other stats for those who are adopting the iPhone SE suggest they tend to be older, less well educated and male.
The iPhone SE is out in Ireland in April 2016.