Amazon forked out huge money for new Woody Allen film
Published 25/02/2016 | 09:01
Amazon paid a huge sum of money to get their hands on an exclusive for Woody Allen's latest movie, according to reports
Amazon is really getting in on the original content game, picking up acclaim for the likes of Transparent, Mozart in the Jungle and The Man in the High Castle. And it's willing to pay to keep that edge.
There are reports that the company paid $15 million to secure the next film by Woody Allen - a film which isn't yet finished and doesn't even have a title yet. That's three times what Sony Pictures paid in total for Allen's previous film Irrational Man, including their prints and advertising costs.
That film made just $4 million worldwide so maybe it is time for Allen to move to a new format. The advantage for Amazon is in adding a marquee name to their lineup - Allen may not be the director he once was but the presence of his new film on Amazon Prime is certain to attract fans, and draw new people into subscribing to the service. It remains to be seen if the cost can be justified, and it's just the latest aquisition from Amazon in a list which now includes filmmakers like Spike Lee, Terry Gilliam and Jim Jarmusch.
It's clear from most of their output to date that Amazon wants to dive into the arthouse side of the film industry, rather than the more populist titles of Netflix. And that makes sense as a way to build a back catalogue, and also encourage users to sign up for the kinds of films and TV shows which aren't easy to find elsewhere.