independent

Wednesday 16 April 2014

Surge in online shopping as 80pc of homes now have internet access

WE'RE buying ever more clothes, books and households goods online as a large majority of households get access to the internet at home.

A new report from the Central Statistics Office shows that 81pc of homes now have internet access at home, up from 63pc four years ago.



And while younger people are twice as likely as older ones to have used it in the last three months, three-quarters of the population are doing so regularly, with 58pc checking in daily.



Email remains the most popular online activity for 66pc of the population, but researching goods and services is close behind, followed by making travel arrangements and social networking.



Travel and holiday accommodation remain the most popular internet purchases followed by buying tickets for events, though the proportions doing so at 27-30pc have not increased this year.



The numbers buying clothes and sports goods online however rose from 17pc in 2011 to 20pc this year, while purchases of books, newspapers and e-learning rose from 14 to 16pc.



Online purchases of shares and financial services also rose from 5 to 7pc, and sales of computer software went up from 14 to 16pc.



However online purchases of computer hardware halved to 4pc, while sales of electronic equipment fell and online food shopping failed to take off with only 4pc of the population doing remote grocery shopping.

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