Status update: UPC app lets users control their TVs via Facebook
UPC HAS launched a new app that allows people to control their television through Facebook.
The app, which has been launched in Ireland ahead of other European UPC markets, allows people to program their UPC service remotely and record television programmes from within their Facebook feed.
The move is part of a new effort by TV broadcasters to reach subscribers through mobile devices and social media.
"You can record TV programmes and any of our content can be recorded," said Georgina Bowes, head of online at UPC.
"You can also look at trending movies or the most-recorded shows."
Ms Bowes said that the free initiative, which goes with the company's Horizon service, was part of a drive to target the user market for "hyper relevant content" on the internet.
"I know it's a buzzword but it's where we are," she said.
"There are 2.4 million Facebook users in Ireland. And I do believe that Facebook apps will be used more and more by people.
"Facebook is just the beginning," she added. "I see us moving into Twitter and other services too. We currently have 100,000 Facebook likes so that's a good start."
Ms Bowes said that Ireland was the first European country for UPC to introduce the service.
UPC has 427,000 television subscribers in Ireland.