Business Technology

Tuesday 30 September 2014

Status Update: Facebook knows when you're about to start a relationship

Rhiannon Williams

Published 18/02/2014 | 07:41

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Facebook has released data proving it knows when you're about to enter into a relationship via your interactions on the website.

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Using anonymised, aggregated data, Facebook examined the average number of timeline posts shared between two people before they decided to change their status from 'single' to 'in a relationship'.

During the 100 prior to this change, the researchers observed a slow but steady increase in the number of posts between the couple-to-be.

From the first day as a bona-fide couple, the amount of shared posts begins to decrease, which Facebook attributes to the couple deciding to "to spend more time together, courtship is off, and online interactions give way to more interactions in the physical world".

The researchers also analysed the number of words associated with positive emotion, such as 'love' and 'happy' in relation to negative words used, including 'hate' and 'hurt'. The proportion of positively-associated words rose dramatically within the first day of the newly confirmed relationship.

Facebook also observed the volume of interaction with other users of those who had recently switched their relationship status to 'single' rose around 225pc, which was attributed to comforting words being sent by family and friends in the form of private messages, comments and timeline posts.

Telegraph.co.uk

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