Sony moves to next dimension with 3D TV rollout
Published 10/03/2010 | 05:00
Sony will launch 3D televisions in June, entering an increasingly crowded market that is betting the revolutionary TV will become the next hot product in the electronics industry.
The maker of Bravia flat-screen televisions hopes 3D models will make up 10pc of more than 25 million LCD televisions it aims to sell in the next financial year.
Sony's chief executive Howard Stringer holds high hopes a shift to 3D will give a boost to many of its business operations, which range from TVs, digital cameras and Blu-ray DVD players to video games.
"Sony is a formidable competitor to Samsung because it is leading the game industry," said Alex Oh, an analyst at Hanwha Securities in Seoul.
"It will likely be ardent game players who will first buy 3D TVs as an early adopter.
"Sony, which is envisioning a comprehensive entertainment company, will take advantage of its game business, content and movies, compared with Samsung and LG, which remain focused on hardwares."
Behind industry leader Samsung, Sony is vying with LG Electronics for the position as the world's No 2 flat TV maker. The maker of the PlayStation 3 game console plans to release 3D game software around June in time for the TV launch.
Last month, Samsung started offering 3D TVs in South Korea and said it would launch them globally this month with the aim of selling at least two million 3D TVs this year.
Panasonic plans to launch its 3D TVs in the United States today and says it will co-operate with top US electronics retailer Best Buy Co in promoting them.
Many TV makers hope the new technology will be as big a boost for the industry as the transition to colour TVs from black and white. (Bloomberg)