Sony expects PS4 to produce profit much faster than PS3
SONY expects its PlayStation 4 game console to become profitable in much less time than the four years it took the PS3, the head of Sony's game unit said today.
Andrew House told Reuters in an interview that the price of the PS4 is attractive and that he expects this to drive sales.
Sony has positioned its games unit among operations including image sensors and mobile communications that it hopes will return its mainstay electronics hardware operations to profitability.
The PS4 goes on sale in November in the U.S.
The company plans to sell five million PlayStation 4 game consoles in less than five months from a launch that will coincide with the release of rival Microsoft Corp's Xbox One.
It sold 3.6 million of the predecessor PS3 from its November 2006 launch to the March 31, 2007, financial year end.
Sony, for whom the PS4 is central to restoring profitability at its hardware operations, will start selling the console on November 15 in the United States. The Xbox One will go on sale a week later.
PS4 sales in Japan will begin on February 22, giving Japan sales just over a month to contribute to Sony's end-March target, disclosed by game unit chief Andrew House in a presentation at the Tokyo Game Show on Thursday. Preorders totalled 1 million as of August.
Sony, like Microsoft, has extended its latest console beyond gaming by making it a living room entertainment hub controlling movie, television and internet content.
Microsoft's Phil Spencer, in charge of Xbox content, on Wednesday told Reuters the Xbox business would soon unveil television projects, following on from an agreement to produce a television series of its popular Halo game in collaboration with Steven Spielberg.