Shazam has launched a new version of its popular iPhone app that can automatically identify songs, TV shows and advertisements, even when it has not been launched.
Auto Shazam works when the app is open or in the background, and even when the screen is locked. Whenever it identifies a new song, show or ad, the user will get a notification on their smartphone.
All matches automatically go into the user’s collection and are listed by date, so users can browse through their list, opening the tracks that interest them. This history reflects the playlist of a user’s commute, road trip, favorite TV show or evening out.
The idea is to make it easy to go back and rediscover favourite moments, “star” them to save the best ones, buy the music or TV content, or get more information. Users can turn the Auto Shazam function on or off, according to their mood, by flipping the Auto switch at the top of the Shazam home screen.
“The one thing we have with us all day, every day, is our phone. With today’s Shazam update for iPhone, our users can now capture all the media playing around them in the car, at a café, in a cinema, or while watching TV, even when their phone is locked or they’re using it to do something else,” said Daniel Danker, Shazam’s Chief Product Officer.
“This update is another leap forward in achieving our vision to help people effortlessly recognise and engage with the world around them.”
The new feature, which launched on Apple's iPad in May, is now available in the Free and Encore versions for iPhone, and iPod touch.
Shazam said that it does not save or send audio samples. Only 'digital fingerprint summaries' of the audio are sent to Shazam’s servers to identify media content in Shazam’s databases, which cannot be used to reconstruct the original audio.