Business Technology

Friday 19 September 2014

Say it with selfies: Paris launches #lovewithoutlocks campaign

Published 13/08/2014 | 17:26

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City workers fix a sticker on the pavement of Paris's Pont de l'Archeveche asking people to take selfies rather than attach a padlock to the bridge (AP)

Paris hopes to persuade couples to end the recent tradition of fixing padlocks to the Seine's ageing bridges, and instead upload hashtagged selfies to a website dedicated to enduring love.

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With giant stickers in French, English and Spanish on the Pont de l'Archeveche, behind Notre Dame Cathedral, Paris began its #lovewithoutlocks campaign today, saying the city's famed bridges "can't resist your love" - the padlocks clinging to every available surface.

The lovers' locks craze dates back only a decade or so, but the weight is pulling bridge railings down.

Attaching a lock is a "symbol of togetherness", said Lawrence Phillips, from Wales, at the bridge with his Australian girlfriend.

Dutch tourist Bob Te Booy agreed. "I think (a selfie) isn't a good replacement."

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