The world's biggest mobile phone manufacturer has announced new smartphones to do battle with Apple's iPhone.
Samsung has launched what it hopes will be the world's biggest-selling smartphone, the Galaxy S5.
Samsung, which is the world's largest phone manufacturer, also launched a fitness-focused smartwatch with a curved touchscreen called the Gear Fit.
Backed by a marketing budget of up to €100m, Samsung's 5.1-inch S5 is expected to sell over 20 million units worldwide, according to analysts.
Meanwhile, the manufacturer's Gear Fit is the first 'curved glass' smartwatch on the market, following a phone and television trend of bending screens.
Samsung is expected to release the watch in Irish shops before the summer.
Samsung's assault on the smartwatch market comes in advance of an expected Apple smartwatch later this year.
So-called 'wearable technology' is being treated as a high-growth opportunity by electronics manufacturers seeing slowing growth in the phone and tablet market.
FOR VIDEO OF TECHNOLOGY EDITOR ADRIAN WECKLER TESTING THE NEW SAMSUNG GALAXY S5 AND NOKIA X SMARTPHONES, GO TO INDEPENDENT.IE