Tuesday 6 December 2016

Samsung unveils latest bid to get ahead of Apple’s iPhone

Published 13/08/2015 | 18:03

The new Samsung Galaxy S6 edge+, as the company has unveiled the two new smartphones it believes can take on Apple.
The new Samsung Galaxy S6 edge+, as the company has unveiled the two new smartphones it believes can take on Apple.
A Samsung Galaxy S6 Edge+ is seen at the product's launch event in New York

Samsung has unveiled its latest bid to get ahead of Apple’s iPhone.

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The Korean company has revealed two upgraded handsets that are intended to reverse Samsung’s slide in smartphone market.

The new models, the Note 5 and the S6 Edge Plus, both feature large 5.7-inch screens that make the phones double up as mini-tablets.

Both also have 16-megapixel cameras (with 5-megapixel ‘selfie’ cameras), 4GB of Ram and quad-HD screens. They both also come with Samsung Pay, which Samsung says will eventually be accepted anywhere a credit card can be used.

The S6 Edge Plus has a curved screen on one side of the phone and is set to cost over €800 in Ireland. The Note 5 is aimed at business people and office workers and includes a style to help use the phone as a physical writing device.

Both phones come with improved power and steer clear of Samsung’s previous plastic styling, using metal and glass instead. However, neither has a removable battery or the ability to store things to an external memory card.

The phones are expected to be available in Ireland next month. However, Samsung is unveiling the devices a month early in a bid to try and get a jump on Apple’s new iPhone, which is set to be launched in early September.

However, the company faces a steep challenge to overtake Apple’s iPhone, both in Ireland and around the world. Ever since Apple increased the screen-size of its handsets, it has run roughshod over most competitors in the market.

A Samsung Galaxy S6 Edge+ is seen at the product's launch event in New York
A Samsung Galaxy S6 Edge+ is seen at the product's launch event in New York

Despite Samsung still selling more phones overall than Apple, it has slumped in recent years, falling to 21pc of world phone sales. And Apple’s iPhone now accounts for well over half the entire industry’s profits, despite having just a 14pc market share.

Earlier this year, Samsung miscalculated the launch of its S6 and S6 Edge phones by underestimating demand for its more expensive curved S6 Edge phones and overestimated the appetite for its flagship S6 model.

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