Samsung's adverts for its Galaxy Gear take clips from old films such as the Knight Rider and Inspector Gadget to suggest that its new device has made fictional objects come to life.
Samsung's Galaxy Gear smartwatch was unveiled last month promising a quick and convenient way to make calls, use apps and pick up emails.
The company have just released their Galaxy Gear adverts "Evolution" and "Long Time Coming" and they have already gone viral.
Seeking to attract gadget and film fans, Samsung suggests that it's new device has brought to life early incarnations of smartwatches from old sci-fi films.
The "Evolution" advert begins with clips of fictional watch gadgets used in Knight Rider, Predator, Star Trek and the Power Rangers.
The Galaxy Gear smartwatch then appears with the caption, "After all these years, it's finally real".