Monday 20 February 2017

Revealed: When the much-anticipated iPhone 7 will be unveiled

Cara McGoogan

Published 30/08/2016 | 09:16

Apple has confirmed the date for its annual product launch event on September 7 where it is expected to unveil the next generation of the iPhone. 

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The Californian company is expected to showcase at least two new iPhones at the event, which will probably be called the iPhone 7 and 7 Plus. It could also release new or updated models of the Apple Watch.

The invitation featured a blurry Apple logo made up of an array of multi-coloured dots. Apple's event invitations are often scoured for signs of hints about the next iPhone, but none appear to be obvious this time.


The iPhone 7 and 7 Plus are expected to look fairly similar to the current models, but have larger and more powerful cameras than their predecessors, with the 5.5-inch version possibly sporting a dual-lens camera.

Rumours have consistently indicated that the phones won't have a headphone jack and that the physical home button will be replaced a pressure-sensitive one.

Apple confirmed the date on Monday when it sent out invitations to an event at 10am Pacific Time (6pm UK time) on September 7 at the Bill Graham Civic Auditorium in San Francisco. For the last four years Tim Cook has unveiled a new iPhone every September, with the exception of this year when he also launched the iPhone SE at the end of March. 

After being launched on September 7 the new products will go on sale on September 23, according to a leaked retail schedule from AT&T. However, they may go on sale a week earlier, on September 16.

It is not clear how much the iPhone 7 and 7 Plus will cost given post-Brexit currency fluctuations and the rumour that Apple could ditch the cheaper 16GB model for the iPhone 7. 

This would make the smallest iPhone 32GB, a size that isn't available for the iPhone 6s.

If Apple keeps the prices for its larger handsets the same, we can expect a 64GB iPhone 7 to cost £619 and 128GB £699.

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