Monday 24 April 2017

Piracy is good for business: Angry Birds chief Hed

THE CHIEF executive of the company behind mobile gaming phenomenon, Angry Birds, has said that piracy helps companies attract more business.

Talking at the annual Midem music conference, in Cannes today, Mikael Hed, the chief executive of Rovio, said: “Piracy may not be a bad thing: it can get us more business at the end of the day."

He admitted that the games company, which is based in Finland and experienced huge success with the Angry Birds brand, learned from the music industry’s mistakes when thinking about how to deal with piracy.

"We have some issues with piracy, not only in apps, but also especially in the consumer products. There is tons and tons of merchandise out there, especially in Asia, which is not officially licensed products," he explained.

"We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy."

Two weeks ago Wikipedia and several other sites, closed down their service for 24 hours out of protest against two anti-piracy acts which were being proposed in the US, claiming it would stifle the open web. The new acts would have given new powers for rightsholders to shut down sites with pirated content and pursue the offenders in court.

Hed told Midem delegates that it was futile to pursue people who copy Angry Birds’ games and concepts unless they were harmful to the brand reported The Guardian. He said that he sees any type of piracy as being helpful to the brand in attracting new fans.

Rovio is currently making a film featuring the characters of Angry Birds.

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