Business Technology

Tuesday 17 January 2017

Parents turning to Google before naming their children in desire for uniqueness

Emma Barnett

Published 28/11/2011 | 15:25

INCREASING numbers of new parents are turning to Google to help them decide the name of their child.

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The growing trend for ‘Googling’ a baby’s potential name is happening around the world as parents try and avoid names which bring up an undesirable search result.

Other new mothers and fathers are basing the decision on what baby name will be unique enough to rise to the top of search results.

Laura Wattenberg, the author of ‘The Baby Name Wizard’, told The New York Times, that a desire for uniqueness in the digital world has provoked ‘unspoken competition’ between parents to find the most original name.

“Parents thinking of a baby name will type it in and say: ‘Oh, no, it’s taken. There are already three others with that name.’ ”

An American couple, Lecia and Thor Kaslofsky, changed the spelling of the name they wished to give their baby daughter from ‘Kalia’ to ‘Kaleya’, as the first version pulled up pictures and search results of strippers, after they Googled it.

They told The New York Times: “I didn’t want there to be a Google identity for her to wrestle with.”

A small study on LilSugar, a US site for parents, discovered that 64pc of respondents had Googled their baby’s potential name before making the final decision.

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