Panasonic to cease production of Technics turntables
Decline in demand for analogue kit blamed for the demise of the DJ’s favourite
Published 01/11/2010 | 12:44
Panasonic has confirmed that it will cease production of devices in its Technics range of audio equipment, which comprises turntables, mixers and headphones beloved by a generation of DJs.
The Japanese company said it had seen a slump in demand for the analogue devices, as more and more musicians move towards digital downloads and track mixing.
“Panasonic decided to end production mainly due to a decline in demand for these analogue products, and also the growing difficulty of procuring key analogue components necessary to sustain production,” a spokesman for Panasonic told The Tokyo Reporter.
Technics turntables have long been essential kit for DJs. The SL-1200 model, in particular, was one of the most popular, with 3.5 million sold since its launch in 1972.
Panasonic has not yet announced whether it will retire the Technics brand, or simply cease production of analogue devices and instead turn its hand to purely digital equipment under the Technics umbrella.
The announcement comes just days after Sony revealed that it would no longer be manufacturing and selling its iconic cassette Walkman in Japan.