Friday 25 July 2014

One Direction: Harry Styles' tweets translated into Spanish and Italian

Rhiannon Williams

Published 08/04/2014|12:17

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Harry Styles
Harry Styles
(L-R) Harry Styles, Liam Payne, Niall Horan, Louis Tomlinson and Zayn Malik of British-Irish pop band One Direction pose on the red carpet with arriving at the BRIT Awards 2014 in London on February 19, 2014. AFP PHOTO / ANDREW COWIE        (Photo credit should read ANDREW COWIE/AFP/Getty Images)
(L-R) Harry Styles, Liam Payne, Niall Horan, Louis Tomlinson and Zayn Malik of British-Irish pop band One Direction

One Direction's Harry Styles' tweets have been translated into Spanish and Italian, complete with their own Twitter handles.

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Translation service One Hour Translation has created @OHT_HarrySP and @OHT_HarryIT for international fans who do not understand Styles' quips in his native English.

The accounts are manned by the company's human translators, ensuring higher levels of accuracy and nuance than computer-generated responses.

Styles himself has over 20 million Twitter followers, and billions of adoring fans worldwide.

The Spanish and Italian handles have been created ahead of One Direction's Where We Are world stadium tour, which is set to touch down in Spain and Italy during June and July.

The band’s latest album, Midnight Memories, has already sold over 80,000 copies in Spain and 120,000 in Italy.

David Shaw, VP of Business Development at One Hour Translation, said: “Despite having over 20 million Twitter followers, Harry Styles could surely reach an even greater number of fans if his tweets were available in the native language of those who can’t read English.

"The new Twitter handles will demonstrate how communicating with people in a language they fully understand generates better engagement and understanding."

Israeli company One Hour Translation previously created a free Twitter-based translation service during the Sochi Winter Olympics, and launched in the UK last month.

Users tweeted @OHT asking for translations for everything from how to ask for directions in Russian to good luck messages to foreign athletes in their native language.

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